P R E V I O U S
MPI before and after (right).

While the folder at left is not a bad design, we proposed a more clinical and scientific-look for MPI's new identity.

To see the whole identity package, click here.

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Collateral Materials
Ace Refrigeration

Medical Perceptions
VisionWorks
New Millenium Salon
Erbs Business Solutions
Dulcinea
VICI
Metco Credit Union
Maid-Rite

Project: MPI Corporate Identity and marketing materials

Just for fun, here's a look at the 'before and after'. The folder on the left, created by a reputable designer, is MPI's previous look before our involvement.

Not only was the look outdated, but we thought (given the opportunity to reinvent everything) that the black and red colors were too harsh for a medical market. Instead we proposed something more scientific-looking and clinical.