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| P A C K A G I N G | ||||||||||||||||||||
| Imagine you've invested heavily and risked a great deal to develop and produce a product, and your only representative it is a silent, still salesperson. You can't even control where the salesperson stands.
Welcome to package design. A good package has 3 seconds to grab attention and communicate an instant messgage. All attention isn't good. You don't necesarily want flashing lights and bright colors, since that look may not fit your target market or your product. Take a look at some of the samples to see how package design must fit the product and consumer. |
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