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Newsletter Design
ShelfLife
MetcoMemo

Project:

Develop a 6-panel newsletter and masthead using existing logo colors (blue and deep red) for a tri-color monthly newsletter for the Cedar Rapids Public Library.

Challenges:

  • No bleed
  • Black must be uesd for photos and text
  • Screened red appears pink and should be avoided
  • Use Caxton or Times Roman fonts
  • Must have a literary look.

Solution:

  • Very literary-looking masthead shows newsletter title, as well as the illustration of the building (taken from the Library logo)
  • Bottom sneak peak offers contents and quick reference information