C O L L A T E R A L
Back to Portfolio Index

Collateral Materials
Ace Refrigeration
Medical Perceptions
VisionWorks
New Millenium Salon
Erbs Business Solutions
Dulcinea
VICI
Metco Credit Union
Maid-Rite

 Project: MPI Corporate Identity and marketing materials

(more visuals below)

Medical Perceptions, Inc. anticipated strong growth and was ready for a change as they expanded to service national markets. This mobile lithotripsy and rehabilitative therapy service needed hired the studio to accomplish three things:

  • to make their presence known to local urologists
  • to make urologists aware of low-risk financing arrangements
  • to show the medical community that they were trusted specialists in their field (establish or maintain credibility).

SEE MPI's PREVIOUS FOLDER

This large project required on-location photography in St. Louis to photograph delicate, million-dollar, temperature-sensitive equipment (during the hottest day on record that year). We also photographed the home office building.

Graphic design, mulitple logo design, photo retouching, trade show display design, copy writing, print buying, (and other vendor purchasing) and project management were all key to the success of this program.

Challenges:

  • On-location photography
  • How to portray a disgusting thing like a kidney stone being blown away by sonic waves on the cover of the folder. (The purple circular item represents the kidney stone, and the dots - some in light purple, others varnished only - represent the sound waves.)
  • Previous MPI colors were red and black. We wanted something more approachable... not such agressive colors.
Four versions of letterhead for different locations, as well as corporate letterhead (shown with folder above). Sales sheets, business cards, envelopes, letterhead, folder and website (not shown).
Trade show display (below)