Collateral Materials
Ace Refrigeration
Medical Perceptions
VisionWorks
New Millenium Salon
Erbs Business Solutions
Dulcinea
VICI
Metco Credit Union
Maid-Rite

Metco Credit Union needed a fresh appeal to attract new credit union members. I reccomended the navy and lime color scheme since it had a conservative, yet invigorating appeal - and worked well for symbolizing money, finances and banking.

Illustrations are used liberally to add color and to generate interest. We wanted to 'tone down' the seriousness and confusion often associated with banking and finances, and create an inviting look to young adults, new families, and people new to Cedar Rapids.

Summit Group, an Iowa City public relations firm, commissioned me to design this corporate identity program for Metco Credit Union. I've worked with Diana Baculus, owner of Summit Group, for many years. Between my visual ideas and her critical eye, we develop exciting, effective programs. If you're in need of public relations assistance, visit her site at: www.summitgroup-ia.com (e-mail at diana@summitgroup-ia.com) or call 319-936-2000.

Challenges:

• Create an upbeat, approachable corporate identity for a financial institution
• Create illustrations which are informal, loosely rendered to fit with the casual style
• Develop ads, brochure, letterhead and newsletters which carry this theme