Catalogs
Zapf Creation
Zapf Creation 2001
Colette
Baby Cakes
CRMEF
Royal Case
Titus Cycles
Riverside
Iowa Outlook

"It's all about the ride."

The 16-page Titus Cycles catalog celebrated ten years since the inception of the company. These rugged, Olympic-quality, custom bikes are positioned to appeal to off-road riders - mainly middle-age men. Female bike riders like the lightweight titanium, so the market is expanding to include on-road female bike racing. The average price for a bike: $5,000.

As with all core market groups, this catalog had to get into the nitty-gritty detail of features, as well as offer sexy, large photos of bikes to serve as pin ups for the enthusiasts.

Challenges:

• Appeal to the most serious of bike riders
• Look unapologetically expensive
• Set the bar for excellence in the market
• Include feature-rich content mixed with large photos
• Fit everything in 16 pages
• Bike photos must precisely match paint chips

Solution:

• Awesome photography by Chip Simons
• Incorporate bright colors and fluid shapes to give illusion of motion
  and energy
• Pithy copy writing
• Multiple press checks to ensure color was on target

View additional sample spreads below.