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Back to Portfolio Index
Catalogs
Zapf Creation
Zapf Creation 2001
Colette
Baby Cakes
CRMEF
Royal Case
Titus Cycles
Riverside
Iowa Outlook
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Project:
The Riverside catalog is the bible of Bibles. If you want religion, you need this catalog. This project was very simple - we designed the cover, sectional divisions and spine. Manufacturers contributed to the catalog, making it a nice resource for just about everything.
Challenges:
- Establish a heavenly and regal color theme, with a contemporary spin
- Another eagle?? This was right after 9/11.
Solution:
- Combined the eagle image with stock photos and established a circle theme (the circle representing eternity, and the dots reminded me of how everyone can see a portion of the whole.)
- Altered sky to be more purple mixed with royal blue. This, with their golden eagle logo, created a regal color theme. Color studies have show that purple is often associated with spirituality.
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