Resources

Articles and Publications by The Brown Group

 Articles

“Association & Corporate Partnerships” 
     Association Magazine August / September 2005

“Cost-Effective, Targeted Sales Through Association Partnerships” 
     Contact Magazine April 2005

“Selling Through Sponsorship: Where Sales and Marketing Meet”
     Contact Magazine June 2002

“Sponsorship: The Holy Grail of Association Prosperity”
     Association Magazine February / March 2002


 Publications

“Achieving Sponsorship Success: Advice & Tools for Association Executives” 
     September 2006 (Published by the Canadian Society of Association Executives)

 Webinar

http://www.softconference.com/csae/sessionDetail.asp?SID=165943